Yecla-based SANCAL, a leading manufacturer of avant-garde upholstered and occasional furniture, has supplied its products to the newly-built Casa Camper Hotel in Berlin.
After having opened the first Casa Camper Hotel in Barcelona in 2005, in collaboration with prestigious Barcelona design shop Vinçon, trendy Spanish footwear brand Camper has chosen the central Mitte district in Berlin to set up the second hotel of the chain. A vibrant area, buzzing with life and bursting with avant-garde art galleries, restaurants and pubs, in Mitte is also located the Hackerscher Markt, where eight years ago Camper opened its first showroom in Germany.
The 54-room hotel, that has been planned by Fernando Amat and Jordi Tió, reflects a new hotel concept whose design hinges on the idea of understated luxury as well as sustainability. Everything has been thought out in order to create a comfortable ambience that make clients feel totally at home.
SANCAL’s Boomerang Chill chair, designed by Quim Larrea, has been selected to decorate every room and suite of Casa Camper for its original, comfortable and ergonomic lines, key features that typify also the products of the Spanish footwear brand.
Boomerang Chill chair was also awarded with the prestigious DELTA and DESIGNPREIS by the German Ministry of Culture.
SANCAL has based its business strategy on design and internationalization. As a result, it is now exporting to more than 35 countries and it has developed an exclusive distribution network throughout Europe. Its participation in major projects, such as this collaboration with the company Camper, has also contributed to strengthen its position in main international markets.
According to Juan Carlos Muñoz, President of ANIEME, “Thanks to its business strategy, based on differentiation through the high component of design, SANCAL has improved its positioning in international markets. As a result of this, it is taken as a model by other Spanish furniture manufacturers that wish to get a leading position in their own subsectors.
The cooperation among furniture companies, either as a simple collaboration or through different forms of agreements between the parts, should be valued as a strategic promotion tool to develop business in foreign countries.
The collaboration project between the prestigious footwear company CAMPER and the furniture company SANCAL is just an example of how synergies among companies of different sectors can be shared in order to achieve a common objective, in this case a new hotel and its interior decoration”.
For more info, click on Camper House Hotel